Coco Ma rtin is the brand-new face of pharmaceutical brand name RiteMed.

He was released as brand name ambassador with excellent excitement Monday accompanying the unveiling of RiteMed’s most current television commercial.

Coco enthusiastically accepted the obstacle excited to continue the tradition and advocacy of the Queen of Philippine Motion pictures, the late, excellent Susan Roces, of empowering the masses in selecting quality and budget friendly health care.

To show this, Coco opened the TVC with the line “Ang sabi ng lola ko, ‘wag mahihiyang magtanong … at hanapin ang check,” which not just offers honor to Susan however likewise advises individuals of the Filipino culture of listening to the recommendations of their senior enjoyed ones.

Filipinos keep in mind the partner of the late Fernando Poe Jr. (FPJ), the King of Philippine Movies, for her popular lines in television and radio commercials that upheld budget friendly medications such as: “Bawal ang Mahal” and “Huwag Mahihiyang Magtanong”.

She died in Might 2022. Ever since, RiteMed performed a long and extensive choice procedure to be able to pick the “Rite One” to fill in the late starlet.

Coco, who ended up being a hero of the masses for his function in “FPJs Ang Probinsyano,” among the longest-running and most effective daytime drama in Philippine television’s history, became the hands-down option.

The actor-director even recommended the adjustment of Susan’s popular tagline, “Huwag Mahihiyang Magtanong,” well-aware that everybody must deserve to ask concerns.

” Una, para hindi tayo magkamali. Pangalawa, ang mga ang mga Pilipino po ay likas na mahiyain; tinuturuan tayo dito na might alternatibo. Pag naiisip natin na ‘mahal yan’, tinuturo sa atin ng RiteMed na might alternatibo na mas mura,” Coco worried.

” Maraming maraming salamat po sa pagtitiwala. Napakalaking obligasyon po itong ipinasa po sa comparable,” Coco stated in his speech throughout the agreement finalizing with RiteMed. “Naikwento ko nga po na kapag dumadaan ako sa Quiapo at pag nakikita ko yung overpass doon, ang laki laki ng signboard ni Tita Susan. Pumasok sa isip ko, ‘sino kaya ngayon ang papalit kay Tita Susan?’ kasi iba po talaga. Hindi lang bilang apo niya sa ‘Ang Probinsyano’ o sa mga proyekto namin. Alam na alam ko po kung anong klaseng tao si Tita Susan. Hindi po siya basta basta nagtitiwala sa mga produkto ng hindi niya nasusubukan dahil ayaw niyang masira ang kanyang pangalan.

The actor-director stressed the effect and the tradition that Susan left and how she ended up being the voice of every Filipino particularly when it pertains to budget friendly healthcare.

” Sobrang laki po ng naging effect. Alam naman po natin na mahirap ang buhay, lagi tayo nag-iisip kung paano makakamenos at paano pa rin natin maitatawid yung pangangailangan, lalo na yung kalusugan. Kasi si Tita Susan, silang mag-asawa ni FPJ, parang sila yung simbolo ng bawat Pilipino eh, na kapag might sinabi sila o might ginawa sila, lahat nakikinig. Napakalaking impluwensya nila sa mga Pilipino, kaya ingat na ingat si Tita Susan talaga sa mga paggawa niya ng mga proyekto at kung ano male ang mga ineendorso niya, lalo na po itong RiteMed.”

Atty. Joey Ochave, RiteMed President, invited the brand-new brand name ambassador with excellent honor.

” It was 11 years back when we had Ms. Susan and it was among the very best choices that we have actually made. She was not simply a face and a voice. She was a co-creator of the brand name. The abrupt shift on the lighter tone of ‘Huwag Mahihiyang Magtanong’ was her concept,” remembered Ochave. “After that, RiteMed took this advocacy to heart.”

” Simply a short history, RiteMed was released upon the demand of the federal government then. Prior to, individuals felt that generics are sub-standard. Due to the fact that of this, we made every effort to alter that understanding as individuals still wished to associate themselves with a brand name, due to the fact that a brand name is a badge of trust. Parang pangalan iyan, ang hirap magtiwala sa hindi mo kilala, sabi nga ni Ms Susan.”

RiteMed, hence, strove to make quality health care more budget friendly. “We wish to guarantee everybody that [RiteMed] is a brand name that you can rely on. It’s a business branding and not simply an item brand name,” Ochave highlighted.

RiteMed General Supervisor Vince Guerrero stated Coco has the characteristics that they are trying to find in a brand name ambassador.

” Coco not just comprehends however really represents the goals of the masses, which is why he is respected by the typical individuals for promoting what is right,” Guerrero stated. “As the brand-new face of the brand name, our company believe he will be an excellent reflection of RiteMed’s continuing thrust to offer budget friendly quality health care to our individuals.” Coco acknowledges the weight of being the brand-new face of a relied on brand name. “Alam kong ang laki ng responsibilidad bilang brand name ambassador ng RiteMed. Ito po ay tradition ni Tita Susan at iyon po ang panghahawakan ko.”